Activewear giant Lululemon Athletica is expanding its wellness offerings beyond the gym with the launch of its first-ever skincare line, Lululemon Skincare. This new range caters specifically to athletes’ needs, aiming to bridge the gap between sweat and everyday life.
Lululemon Skincare: Formulated with Athletes in Mind
Developed with input from over 100 Lululemon ambassadors, the Lululemon Selfcare line prioritizes natural, cruelty-free ingredients and safe synthetics that don’t deplete natural resources. This aligns with the brand’s commitment to sustainability and ethical practices.
Lululemon Skincare: Products for Pre-, Mid-, and Post-Workout
The current Lululemon Selfcare range consists of five core products designed to address the specific needs of athletes at different stages of their workout routine:
- Dry Shampoo: Absorbs sweat and oil, keeping hair fresh throughout a workout.
- Deodorant: Offers long-lasting odor protection with natural ingredients.
- Face Moisturizer: Hydrates and soothes the skin after sweating.
- Lip Balm: Provides essential moisture and protection for lips.
- Body Lotion: Lightweight and hydrating to replenish moisture loss after exercise.
Early Access and Retail Availability
The Lululemon Selfcare line is currently available online at lululemon.com and in select Lululemon stores. It’s also available at select studio partners in North America and on Sephora.com, expanding Lululemon’s reach to a wider audience.
Where did lululemon get its name?
The name Lululemon’s origin story is a bit unusual.
Chip Wilson, the founder of Lululemon, has said that the name doesn’t actually have a specific meaning.
There are two main reasons why he chose the name Lululemon:
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Appeal to Japanese consumers: Wilson noticed that Japanese consumers were drawn to brand names with the letter “L” because the “L” sound is not common in Japanese phonetics. By including multiple Ls, he aimed to create a name that sounded Western and appealing to this target audience.
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Catchy and easy to remember: While the name itself has no meaning, it’s catchy and memorable due to the repetition of the letter “L”.
In later interviews, Wilson has also acknowledged that he found the difficulty Japanese speakers had pronouncing the name to be “funny.” This aspect of the story has been criticized for being insensitive.
So, to summarize:
- The name Lululemon has no specific meaning.
- It was chosen to sound Western and appealing to Japanese consumers.
- It’s catchy and easy to remember.
The Future of Lululemon Selfcare
The launch of Lululemon Selfcare marks a significant step for the brand, venturing into the competitive skincare market. With a focus on athlete-centric needs and clean formulations, Lululemon positions itself to potentially capture a loyal following within the activewear and wellness communities. Whether Lululemon Selfcare expands its product line in the future remains to be seen, but this initial launch signifies the brand’s commitment to providing holistic wellness solutions for its customers.